Serving the Gurgaon trade

FMCG Distribution, Done Properly

RS Distributors LLP is an authorised FMCG distribution house covering 1,200+ outlets across Gurgaon — with the warehousing, delivery fleet and reporting discipline that companies expect from a serious channel partner.

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0Sq. ft. warehouse
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What we do

A complete route to market, under one roof

From the company’s depot to the retailer’s shelf — stocking, selling, servicing and settling, with a defined process behind each one.

Warehousing & Stock Handling

7,500 sq. ft. of racked, categorised storage. Brand-wise and batch-wise segregation, FIFO despatch, regular reconciliation against ERP, and a near-expiry protocol that keeps damages and returns under control.

Distribution & Logistics

8 owned vehicles running published beat plans. Every outlet is mapped to a fixed servicing day, order-to-delivery is same-day or next-day within Gurgaon, and load planning is built around cost per drop.

Field Sales & Merchandising

Our team works the market in person rather than over the phone. Productive calls, lines per bill, new outlet addition and planogram compliance are tracked outlet-wise, not just as a value target.

Channel & Coverage Management

Every outlet is classified by channel and by potential before it is serviced, then run on a channel-appropriate beat — general trade, self-service, wholesale and institutional.

Reporting & Market Intelligence

ERP-driven stock-and-sales statements, outlet-wise offtake, scheme utilisation, competitor activity and new-launch tracking — delivered in your format, on your cycle.

Claims, Schemes & Settlements

Scheme communication to the trade, accurate pass-through, clean claim documentation and reconciled settlements. Retailers get what they were promised; companies get clean paperwork.

Why brands work with us

Coverage you can count, numbers you can check

Distribution is a business of consistency. Stock has to be there, the beat has to run, the claim has to be filed and the report has to arrive. That is the whole job — and it is what we have built our systems around.

  • Owner-operated. Decisions on stock, credit and expansion are taken by the people whose capital is at risk.
  • Financially sound. We fund our own working capital and settle company invoices on schedule.
  • Beat discipline. Fixed servicing schedules with day-wise outlet lists and call adherence tracking.
  • Clean stock. Batch-wise storage, FIFO despatch and proactive near-expiry liquidation.
  • Transparent data. Sales and closing stock reported without gaps or rounding.
About the company

Appointing a distributor for Gurgaon?

Here is what we can put on the table from day one:

  • Ready coverage of 1,200+ billed outlets
  • Separate, secure storage space for your SKUs
  • Dedicated manpower, if volumes justify it
  • ERP-backed reporting in your agreed format
  • References from the brands we currently represent
Start the conversation
Our companies

Five brands. One network.

A focused portfolio across staples, dairy, beverages, confectionery and home care — balanced for route profitability and retailer basket size.

RajdhaniFoods & Staples
GowardhanDairy & Chilled
Varun Beverages Ltd.Beverages
OrionConfectionery
GalaHome Care
Service standards

What we commit to

These are the numbers we hold ourselves to and report against. If we are missing them, you will hear it from us first.

Exact service levels are agreed brand-by-brand at the time of appointment — we would rather negotiate a standard we can hold than accept one we cannot.

ParameterOur standard
Order to deliverySame day / next day within Gurgaon
Beat adherenceFixed day-and-time servicing per outlet
Stock availabilityAgreed SKU fill rate maintained
Sales & stock reportShared on the agreed weekly / monthly cycle
Claim submissionWithin the agreed window, fully documented
Damages & expiryControlled through FIFO and near-expiry action
How we work

Onboarding a new company

A structured 30-day start, so the first month is productive rather than exploratory.

01

Territory & fitment

We map your target outlets against our existing coverage and tell you honestly where we are strong and where we will need to build.

02

Commercials & agreement

Margins, credit terms, ROI expectations, service levels and reporting formats agreed and documented up front.

03

Stock & setup

Opening stock planned SKU-wise, storage space allotted, ERP masters configured, and the field team trained on your range.

04

Launch & review

Beat-wise launch, numbers from week one, and a joint review at day 30, 60 and 90 to correct course early.

The RSD Edge

A distribution house built to be future-ready

Distribution has always been a business of paperwork, memory and phone calls. We have spent the last few years systematically removing all three.

Live management dashboards

Cashbook, payroll, P&L and finance run on connected dashboards rather than month-end spreadsheets. We see the position of the business daily, not 20 days after close.

ERP-integrated operations

Orders, stock, outstanding and billing sit in one system. No re-keying between the godown, the field and accounts — which is where most distribution errors are actually born.

AI-assisted analysis

We use AI agents to interrogate our own data: route profitability, slow-moving SKUs, credit risk by outlet, scheme effectiveness. Questions that used to take a week now take an afternoon.

Automation over headcount

Reporting, reconciliation and routine cycles are automated. The team spends its time in the market, not on data entry.

Why this matters to a company

A distributor’s systems are your visibility. When the data is clean and current, you find out about a slowing SKU or a credit problem while it is still small.

Our reporting is not assembled the night before a review. It already exists, because we run the business on it.

What you get from it

  • Sales reported on time, every cycle
  • Stock and outstanding positions that reconcile
  • Outlet-level offtake, not just territory totals
  • Early warning on slow movers and near-expiry
  • Claims filed with complete documentation

Looking for a distribution partner in Gurgaon?

Tell us the categories, the coverage and the service levels you need. We will come back with our current reach, infrastructure details and references.

Send an enquiryAbout the company
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The company

One territory, done thoroughly

RS Distributors LLP is a Gurgaon FMCG distribution house representing 5 company brands across staples, dairy, beverages, confectionery and home care.

We have grown by adding brands our existing routes can carry profitably, rather than chasing volume the system cannot service. That discipline is why our companies get consistent numbers instead of a good first quarter followed by a drift.

Decisions on credit, stock and expansion are taken by the people whose capital is at risk — which is exactly why our companies get straight answers rather than comfortable ones.

At a glance

  • Registered as RS Distributors LLP
  • 1,200+ outlets covered across Gurgaon
  • 5 company brands distributed
  • 7,500 sq. ft. warehouse in Sector 45
  • 8 owned delivery vehicles
  • ERP-run operations with audited books
  • Own working capital — no dependence on company credit
Leadership

No layers.
No account managers.

When you work with RS Distributors, you work with the owners — and the owners have sat on your side of the table.

Niraj Rawlley

Niraj Rawlley

Founder & Managing Partner
Amol Rawlley

Amol Rawlley

Co-Founder & Partner
Leadership

The founders

Two careers spent inside the biggest names in Indian FMCG, now pointed at one territory.

Niraj Rawlley
Founder & Managing Partner

Niraj Rawlley

32 years in FMCG sales

Three decades in FMCG sales, most of it spent heading the vertical — which means every problem this business encounters, he has already seen from the other side of the table.

His career has been built inside some of the most demanding sales organisations in the category, including Cadbury’s, Kellogg’s and the DS Group. Thirty-two years of setting targets, appointing distributors, working markets and answering for numbers.

That experience is why RS Distributors is run the way a company would want it run: honest reporting, disciplined stock handling, and beat plans that are followed rather than filed.

PreviouslyCadbury’sKellogg’sDS Group
Amol Rawlley
Co-Founder & Partner

Amol Rawlley

Technology, AI & Automation

A career built inside category-defining FMCG businesses — Nestlé, Coca-Cola and Mother Dairy among them — before bringing that operating discipline back into the family business.

Gold medallist in an MBA in Marketing and Finance, which shows up in how the business is measured: unit economics per route, working capital days, and category-level margin rather than headline turnover.

Today he leads the technology side of RS Distributors — the ERP, the reporting stack, and the AI and automation layer that increasingly runs on top of both. The objective is simple: a distribution house that knows its numbers before the company asks for them.

PreviouslyNestléCoca-ColaMother Dairy
Two generations

Experience on one side.
Technology on the other.

Most distribution houses have one or the other. A veteran who knows every retailer by name but runs the business on instinct and a diary — or a younger operator with dashboards and no market credibility.

RS Distributors has both, in the same room, arguing productively. Thirty-two years of frontline FMCG sales judgement, checked against live data. That is the whole proposition.

How we run the business

  • Own the working capital. We do not build the business on someone else’s credit line.
  • Report the real number. An inflated figure buys one month and costs the relationship.
  • Add brands the route can carry. Growth the system cannot service is not growth.
  • Stock is bought to sell, not to sit. Inventory days and receivables are managed tightly so the business funds its own growth.
  • Measure before deciding. Route economics, working capital days and category margin — not headline turnover.
  • Answer the phone. Companies and retailers both deal with the owners directly.
The team

Behind the founders

A lean structure, deliberately. Everyone in the business is either in the market, in the godown, or accounting for both.

01

Field sales

Sales officers who visit outlets in person, book orders and hold the relationship with the retailer.

02

Warehouse

Stock handling, batch control, despatch and near-expiry management at the godown.

03

Logistics

Drivers and loaders running the daily beat plan across the delivery fleet.

04

Accounts

Billing, collections, claims, reconciliation and company settlements.

Want to see the operation for yourself?

We are happy to host a warehouse visit and a market working day. Come see the stock, meet the team and check the numbers.

Schedule a visitView our network
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Coverage

Where we reach

Each marker is a cluster of outlets we bill. Deliveries run out of our Sector 45 warehouse on fixed daily beats across the district.

Outlet clusters Warehouse & office Delivery beats

Schematic representation of coverage across Gurgaon. Not to scale.

Warehouse · Sector 45Old GurgaonNew GurugramGolf Course RdSohna RoadManesar
Channels

Where our brands sell

Every outlet in the territory is classified before it is serviced, so coverage decisions are made on data rather than on habit.

ChannelWhat it coversHow we service it
General tradeKirana and neighbourhood grocery storesFixed weekly beats with in-person order booking and delivery
Self-service & mini marketsLarger format independent storesDedicated calls with merchandising support
WholesaleBulk buyers feeding sub-marketsControlled servicing with price discipline
Institutional & bulkOffices, societies, caterers and canteensDirect servicing on agreed schedules
Infrastructure

The assets behind the coverage

Coverage claims only mean something if there is infrastructure to sustain them. Ours is running today, not planned for next year.

  • Warehousing. 7,500 sq. ft. of racked storage in Sector 45, with brand-wise segregation and secure, monitored access.
  • Fleet. 8 owned delivery vehicles plus contracted capacity for peak loads.
  • Coverage. 1,200+ outlets billed across the Gurgaon trade.
  • Systems. Full ERP for order capture, stock control, outstanding and sales reporting, with management dashboards on top.
  • Compliance. GST registered, FSSAI compliant where applicable, books audited annually.

Categories we handle

Our warehouse and routes are set up for a broad FMCG basket:

Foods & StaplesAtta, Pulses & RiceDairy & ChilledJuices & BeveragesConfectionery & SnacksHome CareCleaning & WipesImpulse & Modern Trade SKUs
Check availability
For retailers

Want to stock our brands?

If your shop is in Gurgaon and not yet on our beat, getting added is straightforward.

01

Send us your details

Share your shop name, location and the categories you stock — by phone, WhatsApp or the enquiry form.

02

We add you to the beat

Our sales officer visits, verifies the outlet and assigns you to the nearest servicing day.

03

Start ordering

Regular visits, current schemes passed on correctly, and delivery on a fixed, predictable day.

WhatsApp us Call +91 87007 55855

Not sure if we cover your area?

Send us the sector or locality and we will tell you straight away whether it is on an existing beat or something we can add.

Ask about coverage
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Get in touch

Let’s talk

Whether you are a brand looking for a distributor in Gurgaon, a retailer who wants to stock our range, or a professional looking to join the team — this is the fastest way to reach us.

Send an enquiry

Tell us what you need

We reply to most enquiries within one working day. Prefer to talk? Call +91 87007 55855.

Reach us directly

Contact details

Office & WarehouseWarehouse & Office, Sector 45
Gurgaon, Haryana – 122004
Working hoursMon – Sat, 9:30 AM – 7:00 PM
Chat on WhatsApp Call now

For brands & companies

If you are evaluating distributors for Gurgaon, mention it in the form and we will send you:

  • Outlet coverage by channel
  • Warehouse and fleet details
  • Current portfolio and references
  • Proposed service levels and reporting formats

RS Distributors LLP · Gurgaon, Haryana – 122004